Full launches subscription video on YouTube rival

Comedy duo Dean and Jack Dobbs HowardImage copyrightJack and Dean
Image captionDean Dobbs and Jack Howard, two of the most popular YouTube stars for a new service
Full online talent agency launched its own subscription video platform to rival YouTube offer.

Until now, the whole screen not working with social media talent on free platforms such as Instagram, Snapchat, and YouTube.

But the company said that the economy of the production of premium video advertising on the supported platforms "did not work".

One analyst questioned whether Fullscreen brand recognition necessary to attract a large audience.

Fullscreen describes itself as "a modern media company", part of the talent agency, producer of the content. It has a register of 75,000 "partners", recruited mainly through YouTube.

The company has traditionally made money on mediation promotional offers for its talent, providing support for small video-makers in exchange for a cut of the ad revenue, as well as through the sale of goods and vouchers for its biggest stars.

But he said that it was necessary to create your own video subscription platform to allow video-makers "to fulfill their artistic ambitions."

Full logoImage copyrightFullscreen
premium content Image captionFullscreen will not appear on YouTube
"Social media is a great place to make a quick, low-cost content for interaction with the fan club," said founder George Strompolos Full Force.

"But when it comes to the longer form, or premium production, the economy of its production on the free web simply do not work.

"We need to create a premium destination for this work, which is of higher quality."

Consumers are increasingly rejecting expensive packages of cable television and instead subscribe to certain streaming services, known as over-the-top service.

In October 2015, Google has launched its own bid to capture a new market with a premium video service YouTube titled Red.

Its services are offered to the long-known users YouTube-form productions, although Google still has not revealed how many members have paid it attracted.

"There is some overlap with the YouTube of Red, both subscription options, showing some of the programs with YouTube stars," said Mr Strompolos.

"But YouTube Red more about the experience and music without advertising, sprinkled with some programming. We are with original programs. It is not the icing on the cake is the cake."

Undercutting $ 9.99 (£ 6.90), which offer Google, Fullscreen subscription service will cost $ 4.99 (£ 3.40) per month, with programs for viewing on a stand-alone application and website.

British comedian Jack Howard Dean Dobbs and US Vlogger Shane Dawson is one of the most popular video producers involved.

The company said it would support his proposal online originals with traditional programs of television and film studios.

Empowering talent

"On the whole screen has large umbrella on YouTube channel names, but the brand itself is not particularly well known," said Tom Harrington, an industry analyst at Enders.

"They have some decent looking for the original program is planned, but these services live and die on their back catalog, and old episodes of Dawson Creek will only get you so far.

"It is becoming increasingly crowded market, and it's hard to think that they will have the same recognition to get noticed, like Amazon, Disney, and Netflix."

Mr. Strompolos sure the service will find an audience.

"This generation has grown up in the social media, to fall in love with the stars as Grace Helbig, and Jack and Dean," said Mr Strompolos.

"Part of being a fan of the creator is that you give them the opportunity to reach new heights - you'll get them to a place where they can realize their ambitions.

"But we are also thinking about expanding opportunities talent, giving them a great experience and the establishment of friendly cooperation.

"Ultimately, the service that talent wants to win, is a service that wins."